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I’m sure you’ve heard of Einstein’s Theory of Relativity.
Well, now you’re gonna hear about…
The Rugged Dude’s Theory of Ruggedtivity!

Welcome to my world of all things rugged,  including but definitely NOT limited to – hunting, fishing, campfire cooking, shotguns, muddy trucks, chainsaws, log cabins, rubber boots, torn jeans, suspenders, duck calls, sharp broadheads, fried walleye, multi-tools, old canoes, warm gut piles, pike slime, dirty plaid shirts, four-wheelers, fillet knives, faded jeans, wild rice, goose decoys, tree stands, cast iron frying pans and, and, and…

If you think you are certifiably “unrugged,” with little hope of ever being “Rugged Certified,” don’t give up just yet!  It just takes a little education, that’s all!  I have personally taken people all the way from unrugged to rugged in no time… So, what makes me qualified to teach you?

I have a Master’s Degree in RUGGEDTIVITYIZATIONALIZM!

You can sign up for my level one Theory of Ruggedtivity Classes.

By the way – there is NOTHIN’ (Rugged for “nothing”) cooler or more rugged than hot chicks wearin’ hip boots and cover-alls…  How ‘bout them Rugged Dudettes!!!

“That’s what I’m talkin’ about!”

So, let me ask you this – are you rugged or unrugged?


 

Rugged-final

  1. Calling in sick because it’s the opener of duck season…
  2. Driving through a fancy-ass gated community with three dead deer in the back of your truck…
  3. Wearing your hip boots to bed at night to save you time in the morning…
  4. Getting a treble hook stuck in your skull but you keep on fishin’ anyway…
  5. Killing a rattlesnake in your kitchen with just a broom…

Unrugged-Final

  1. Going to the opera with a bunch of lentil eating tree huggers…
  2. Deciding on a trip to The Bahamas instead of a fly-in moose hunt in the Yukon…
  3. Leaving your duck blind early because you’re getting “a little chilly”…
  4. Even considering buying tofu…
  5. Going to your cousin’s wedding instead of goin’ out for the walleye opener…

VERY IMPORTANT

If you think putting on a suit and going to the opera is cool, get the hell off my website! 

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